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Dear friends,

I have decided to start blogging again.

I find Facebook etal wonderful toys, but I missed my good old blog.

With the Bulgarian election around the corner and all the shit that is flying around in the Middle East (one country away), there is loads to talk about.

See you all soon.

Koos

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Categories: Uncategorized

Can Google Sue Rupert Murdoch Over SOPA?

Author: Stephen Alexander

Much like “big beef” sued Oprah Winfrey in the 1990’s, Google could sue Rupert Murdoch today over his comments in reference to the SOPA debate. In court and in the media, the National Cattlemen’s Beef Association tried to show that Oprah Winfrey deliberately aired false, sensationalized claims about food safety in order to boost ratings.

The alleged defamation by Rupert Murdoch against Google is alarming, especially in light od Mr. Murdoch’s recent tweets about Google’s business practices. The first set of tweets by Rupert Murdoch allegedly accuses Google of thievery.

“So Obama has thrown in his lot with Silicon Valley paymasters who threaten all software creators with piracy, plain thievery. -”

“Piracy leader is Google who streams movies free, sells advts around them. No wonder pouring millions into lobbying.”

“Film making is risky as hell. This has to lead to less, hurting writers, actors, all concerned.”

These statements are allegedly defamatory against Google and could in fact hurt Google’s commercial reputation in the world.

To make matter’s completely clear to his followers on Twitter, Mr. Murdoch sent a follow-up tweet around 5 hours later to continue the berating of Google.

“Sure misunderstand many things, but not plain stealing. Incidentally google blocks many other undesirable things.”

So just like Oprah Winfrey was sued and had her mouth tamed by the beef industry, perhaps Google could sue Mr. Murdoch and tame his mouth.

Read more: http://technorati.com/technology/article/can-google-sue-rupert-murdoch-over/#ixzz1jdqJsOx1

Categories: Uncategorized

Google Tweaks AdWords To Give Landing Page Quality More Weight

Oct 3, 2011 at 7:19pm ET by 

After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank higher for lower cost-per-click bids.

“What we’ve seen is that there are ads available in the auction that are as good a quality as the top ads. But the landing pages — the merchant sites, the advertiser landing pages — are of much higher quality than the ads that we see at the top of our auction,” Jonathan Alferness, director of product management on Google’s ad quality team told me. This, says Alferness, means the user experience isn’t what it could be. Hence the change to give more weight to landing page quality. “In the end, we believe that this will result in better quality experience for the users.”

Landing page quality has long been a factor in Google AdWords, but more as a negative signal. If an advertiser’s landing page was particularly terrible or misleading, advertisers could have their ads rejected or their accounts suspended or revoked — depending on how bad the policy violation was. The new change will assign landing page quality a positive value, incentivizing advertisers to make sure the landing page’s keywords and content are closely aligned with the keywords for which they’re bidding. Ads with high landing page quality will get a “strong boost” upward in the auction, according to Alferness.

Alferness says Google will crawl the landing pages associated with every ad and make a determination as to its quality.

“What we always ask our advertisers to focus on is relevance — choose a landing page or site experience that is both relevant to the keywords that you’re targeting and also a good experience for end users,” said Alferness. “This is just continuing to sort of push on those best practices. I gives us the ability to really reward those advertisers that have been doing this, whose landing pages really are some of the best in our systems.”

The change will roll out in the next week or two. Advertisers may see some variations in ad position and keyword Quality Score at first, but things should settle down within a couple of weeks, according to Google.

Related Topics: Google: AdWords | Top News


About The Author:  is a contributing editor for Search Engine Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker

http://searchengineland.com/google-tweaks-adwords-to-give-landing-page-quality-more-weight-95488

http://www.webfactory.bg/en/

Top 10 Negative Google News Ranking Factors

Oct 3, 2011 at 1:28pm ET by 

Last week, I released the results of a survey of Google News Ranking Factors with some of the top news SEOs in the business. While there has been plenty of response regarding the Top 10 Most Important Factors, I thought it would be helpful to take a closer look at the Top Negative Factors. In my work with local news publishers, I have seen many of them doing a lot of things which hurt their rankings.

1.  Duplicate Content

Just as in traditional Web SEO, duplicate content was determined to be the biggest negative factor. And while plenty of news sites create duplicate content on their own, those surveyed focused on the use of other sources’ content on your site, particularly scraped or plagiarized content.

Google is getting better at determining the original source of the content and degrading the rankings of the sites that “borrow” it. And if you are distributing press releases on your site, make sure you separate your original news content from your press releases by creating two different sections on your site and adding “nofollow” tags to all links to press releases.

2.  Vague, Abstract Headlines

This is a fancy way of saying headlines that don’t target specific high value keywords. I remember when Eliot Spitzer got caught with the hooker and the NY Post ran the headline “Ho No!” Awesome headline. Amazing linkbait.

If you can write a headline like that, then go for it, but everyone else should stick to “Spitzer Caught With Hooker”. If you are writing headlines for a news site, you need to learn how to do keyword research.

3.  No Google News Sitemap

I am always surprised when I find a news site not using these. I have seen dramatic differences in crawling, indexing and rankings as a result of using a Google News Sitemap. It’s not particularly hard to implement. What are you waiting for?

4.  Poor Quality Content

Google News has ways of algorithmically and manually determining if your site tends to misspell words, use poor grammar, and generally produce poor quality content. There’s no excuse for bad writing!

5.  Blocking Googlebot Via Robots.txt

This is one of those classic SEO screw-ups that keeps a SEO consultant’s phone ringing in the middle of the night. If your organic traffic just tanked, one of the first things you should do is check your robots.txt file and make sure you don’t see these two lines:

User-agent: *

Disallow: /

6.  Poor Site Performance

If your site is slow and/or produces a lot of 500 errors, your rankings are going to suffer. Google wants to send people to fast-loading pages. There are variety of tools you can use to monitor your site’s performance including the Crawl Stats and Site Performance reports in Google Webmaster Tools and Google’s Page Speed Tool.

My favorite technique is to use a script to track your server logs for when Googlebot gets 4xx or 5xx response codes, then send out an email to the team notifying them of the errors. Whomever is responsible for performance will have a heavy incentive to keep the site error-free and keep those emails to a minimum.

7.  Poor CitationRank

CitationRank is the measure of how well a story on a news site gets linked to from or referenced on other sites, particularly other news sites. These kinds of citations demonstrate that the story is authoritative on the subject. If you can’t get others to link to your story, it’s going to be harder to get it up on top.

8. Low PageRank Domain

If your site’s overall SEO program is not competitive, you will have a harder time ranking. Make sure you are at least getting the basics right. Make sure your site is accessible to search engine robots, targets high value keywords and regularly gets links from other sites.

9.  New Site

Just as new sites can have a harder time ranking in Google’s Web results, sites with low/no trust and/or history in Google News will have a harder time ranking well.

New sites must demonstrate trust by getting linked to from other authoritative sites, by getting well-shared via popular social media channels and by getting well-clicked-on relative to other sites in Google News for a particular story.

“Category Authority” was deemed by our panel to be the most important ranking factor, so new sites will likely have the best luck if they focus on a specific niche to be expert in.

10. All Syndicated Content With The Same Titles As The Source Site

While this is basically the same thing as Duplicate Content, the panel seemed to think this case deserved special mention as more and more news organizations put more reliance on syndicated content, without even bothering to rewrite any of it.

If you don’t put your own spin on the news, you are not going to do well in Google News.

For more information on various Google News Ranking Factors, check outwww.googlenewsrankingfactors.com.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Google: News | Google: SEO | Locals Only


About The Author:  is the proprietor of Local SEO Guide, a local search engine optimization consulting company specializing in yellow pages seo and local directory search—the blog is pretty fabulous too. 

http://searchengineland.com/top-10-negative-google-news-ranking-factors-95012?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

 

 

 

 

 

 

 

DUTCH AMBASSADOR DIMS FURTHER BULGARIA’S SCHENGEN HOPES

September 20, 2011 1 comment

Karel van Kesteren, Dutch Ambassador to Bulgaria, confirmed Monday his country’s position and intentions to block Bulgaria’s joining of the Schengen zone.

After a meeting with the candidates for president and vice president from the ruling Citizens for European Development of Bulgaria, GERB, party, Rosen Plevneliev, and Margarita Popova, the diplomat reiterated the Netherlands government would not agree on lifting border control on the grounds of the conclusions of the European Commission’s July report under the monitoring and verification mechanism in the area of justice and home affairs.

The Ambassador, however, stressed the issue with Bulgaria’s Schengen membership should not, in any way, be tied with the upcoming local and presidential elections on October 23.

“This is an assessment of Bulgaria, not only of the current cabinet, but of the previous one and the work of the Parliament. It would be wrong to say during the election campaign – this is your fault. It would be especially wrong regarding Margarita Popova, who in her capacity as Justice Minister applied significant effort. The Schengen issue should not become an election campaign issue,” Karel van Kesteren pointed out.

The diplomat’s words came in contradiction with Plevneliev’s statement that during the meeting Karel van Kesteren had said that the decision of the Dutch cabinet to veto the country’s Schengen membership is grounded in the actions of the previous Bulgarian cabinet, not the GERB one.

On Saturday, Foreign Minister Nikolay Mladenov announced in Sofia that Bulgaria will reconsider its support for the reforms of the Schengen Agreement if it decides it is getting unfair treatment over its application for the visa-free area.

The reaction of the Bulgarian government came after Friday night the Dutch government decided that the Netherlands will veto Bulgaria and Romania’s accession to the Schengen Area at the meeting of the Council of the European Union on September 22, 2011.

On Sunday, Deputy Prime Minister and Interior Minister, Tsvetan Tsvetanov, voiced hope that on September 22, 2011, the Council of the EU Interior Ministers will make a favorable for Bulgaria decision on its joining of the Schengen zone and the Netherlands’ opinion about Bulgaria will be ignored by the other EU Member States

The Dutch Ambassador stressed Monday that the Bulgarian government has achieved a lot, but not enough. He declined commenting on Tsvetanov’s words.

http://www.novinite.com

 

Migrant Remittances Still Lifeline to Bulgaria’s Economy

September 16, 2011 Leave a comment

Remittances – money sent by Bulgarian migrants to family members back home – continue to increase slightly, but steadily despite the global downturn, data from the central bank shows. The net sum of the remittances from Bulgarians permanently working abroad totaled EUR 473 M during the first seven months of 2011, Novinite.com (Sofia News Agency) wrote.

Bulgarian immigrants sent home EUR 68.6 M in July alone, slightly down from EUR 77.4 in May, which was a record-high level of transfers since the Bulgarian National Bank started collecting data about remittances back in 2004, the bank said.

The increase in the amount of remittances from Bulgarians working abroad has been firm over the last few years. Total funds transferred to Bulgaria annually have gone up from EUR 693.90 M in 2008 to a whopping EUR 759.6 M in 2010. Studies show that the actual money sent home are about 30-40% higher that the official figures.

http://www.novinite.com/view_news.php?id=132139

Stop Wikileaks Torture

Right now, Wikileaks whistleblower Bradley Manning is being tortured in a US military prison. Manning is subjected to utter isolation that can drive many people insane, with short periods each day where he is stripped naked and abused by jeering inmates.

Manning is awaiting trial for releasing secret military documents to Wikileaks – including a video of US soldiers massacring Iraqi civilians. And his brutal treatment appears to be part of an intimidation campaign to silence whistleblowers and crack down on Wikileaks. The US government is split on this issue, with diplomats publicly criticizing the military for Manning’s treatment, but President Obama has stood aside so far.

Obama cares about the US’s global reputation – we need to show him that it’s at stake here. Let’s build a massive global call to the US government to stop torturing Manning and uphold the law. Sign the petition below — our message will be delivered through hard-hitting ads and actions in Washington DC as soon as we reach 250,000 signatures.

https://secure.avaaz.org/en/bradley_manning/?fp